Case Study: Kohl's achieves 3.36% engagement with TRIBE influencer marketing

Kohl's drives 3.36% engagement with TRIBE

Kohl's sought to authentically promote its matching holiday family pajamas through influencer marketing, aiming for cozy lifestyle imagery that focused on the product without other visible brands. The retailer partnered with the influencer marketing platform TRIBE to execute this campaign and connect with creators who could deliver the desired content.

Using the TRIBE platform, Kohl's engaged 17 creators who produced posts showcasing the pajamas in authentic family settings. This solution generated a high engagement rate of 3.36% from over 325,000 combined followers, resulting in 10,937 likes and comments. The campaign also achieved a low cost per engagement, demonstrating the effective reach and positive sentiment TRIBE was able to deliver for Kohl's.

Kohl's