Case Study: Humm Kombucha achieves 2.63% engagement with TRIBE influencer marketing

Humm Kombucha drives 2.63% engagement on 25 creator posts with TRIBE

Humm Kombucha, a kombucha brand, wanted to promote its three new zero-sugar flavors through fun and authentic interactions with its target audience. Their challenge was to generate engaging content that captured their brand's healthy, aspirational, and light-hearted vibe to encourage purchases. They used the TRIBE influencer marketing platform to accomplish this.

TRIBE's solution involved enlisting 25 creators to produce sponsored posts. This campaign successfully reached a combined audience of nearly 400,000 followers. The results were highly effective, generating over 10,000 likes and comments and achieving an exceptional 2.63% engagement rate. The campaign also maintained a cost-effective average cost per engagement.

Humm Kombucha