Case Study: Dan Murphy's drives engagement with influencer content using TRIBE

Dan Murphy's reaches 846,393 followers with TRIBE influencer marketing

Dan Murphy's, a major Australian retail liquor chain, sought to promote its Jacob's Creek Le Petit Rosé wine through a targeted influencer marketing campaign. The challenge was to generate authentic, seasonal content that would drive their followers to the product page on their website. To achieve this, they utilized the TRIBE influencer marketing platform.

Using the TRIBE platform, Dan Murphy's launched a campaign inviting creators to submit posts of themselves enjoying the rosé. The solution resulted in 16 creator posts that reached a combined audience of 846,393 followers. TRIBE's campaign was highly successful, generating 8,008 likes and comments with an impressive engagement rate of 0.95% and a low average cost-per-engagement.

Dan Murphy's