Case Study: Canadian Club launches new product with TRIBE

Canadian Club launches new product with TRIBE and 71 creator posts

The customer, Canadian Club, aimed to launch their new product, Canadian Club Soda & Lime, and needed authentic content to showcase it in social settings. They partnered with the vendor TRIBE, using its influencer marketing platform to connect with creators for a targeted content campaign.

The solution implemented by TRIBE involved mobilizing creators to produce content fitting a specific "sharing a moment" brief. The campaign generated 72 creator posts, achieving a strong average engagement rate of 2.67% and garnering over 67,500 likes and comments from a combined audience of over 2.5 million followers. This demonstrated the effectiveness of TRIBE's platform in driving measurable reach and engagement for a product launch.

Canadian Club