Case Study: Cadbury saves $95K on marketing and photoshoot costs with TRIBE

Cadbury saves $95K on marketing and photoshoot costs with TRIBE

The customer, Cadbury, faced the challenge of creating a large volume of high-quality, branded content for a marketing campaign without incurring the significant costs typically associated with professional photoshoots. They turned to the vendor, TRIBE, and its influencer marketing platform to find a solution.

Using the TRIBE platform, Cadbury engaged a network of social media creators to generate authentic content. The campaign resulted in 73 creator posts that achieved over 48,000 engagements and reached a combined audience of more than 1.3 million followers. The solution implemented by TRIBE was highly successful, saving Cadbury $95,000 on marketing and photoshoot costs while effectively promoting their brand.

Cadbury