Case Study: Bacardi boosts influencer engagement with TRIBE

Bacardi reaches 1.8M influencer followers with TRIBE

Bacardi aimed to promote its classic Mojito cocktail and engage a wider audience with authentic content. The brand partnered with the TRIBE influencer marketing platform to launch a campaign encouraging creators to share their own experiences.

Using the TRIBE platform, Bacardi executed a #MojitoMoment campaign that tasked social media influencers with creating and submitting posts of themselves enjoying the cocktail. The solution successfully generated 70 pieces of content from creators with a combined following of over 1.8 million. TRIBE delivered significant results, including 59,010 engagements and an average cost per engagement (CPE) of $0.19.

Bacardi