Case Study: Australian Sweet Potatoes generates 39 pieces of foodie content with TRIBE

Australian Sweet Potatoes generates 39 pieces of foodie content with TRIBE

Australian Sweet Potatoes sought to raise awareness of the year-round availability and versatility of sweet potatoes, moving beyond their perception as just a winter ingredient. Their challenge was to demonstrate the ease, tastiness, and health benefits of sweet potatoes to a foodie audience. They partnered with the vendor TRIBE and used its influencer marketing platform to achieve this.

TRIBE implemented a campaign where creators submitted posts showcasing original sweet potato recipes. The solution generated 39 pieces of content that reached a combined audience of over 1.3 million followers. The campaign was highly successful, achieving an engagement rate of 2.19% and garnering 28,780 likes and comments, effectively meeting the customer's awareness objectives.

Australian Sweet Potatoes