Case Study: Ella transforms the rental experience with Tribe Digital

ELLA boosts tenant satisfaction to 72% with Tribe Digital

The customer, ELLA, sought to transform the rental experience by building a trusted platform for tenants and landlords in Ireland. They faced the challenge of creating a new brand and digital product that could leverage open banking to make the market fairer and more efficient. They partnered with the vendor, Tribe Digital, for comprehensive services including market research, branding, and UX/UI design.

Tribe Digital developed ELLA's name, brand identity, and a rapid prototype for a platform that creates 'Rent Ready' profiles for tenants. This solution provided a positive and transparent way for renters to prove their reliability, empowering them and reducing risk for landlords. As a result, Tribe Digital helped launch a refined digital foundation for ELLA, with research showing 72% tenant satisfaction with the proposed platform, a significant increase from the general market dissatisfaction of 40%.

ELLA