Case Study: Rita achieves a data-driven fertility assessment with Tribe AI

Taking a Data-Driven Approach to Women's Fertility with Rita

Rita, a women's fertility startup, faced the challenge of building an accessible platform to provide data-driven fertility insights. Their primary hurdles were a limited and incomplete initial dataset and the immense complexity of the many factors that contribute to fertility. To overcome this, they partnered with the vendor Tribe AI to define a technical approach and develop an AI-powered diagnostic tool.

Tribe AI implemented a solution by bringing on a fractional machine learning expert. This expert designed a blended technical approach, using a metadata-driven framework augmented with a neural network to analyze the data and create a fertility assessment MVP. The result was a high-performing product that provides personalized insights and actionable recommendations. Tribe AI successfully helped Rita launch its beta product to market, enabling the startup to access top-tier talent and build a scalable solution within its budget.

Rita

Kamila Staryga

Co-Founder