Case Study: Sling TV reengages sports fans with TribalScale

Sling TV builds year-round sports fan retention with TribalScale

Sling TV faced a challenge common to sports streaming services: viewer engagement, particularly from sports fans, sharply declined after major events like the playoffs ended. This created retention gaps and meant their product offerings were misaligned with fan behaviors during lull periods. To address this, Sling TV enlisted the vendor TribalScale to gain a deeper behavioral insight into their audience and develop strategies for year-round engagement.

TribalScale implemented a research-first solution, conducting user interviews and mapping fan journeys to understand motivations. This led to the creation of a new library of user personas and a prioritized feature roadmap tailored for re-engagement. The work by TribalScale provided Sling TV's marketing and product teams with clear opportunities to experiment, shifting their strategy from reactive content bundling to proactively building emotional bonds with fans to keep them engaged between seasons.

Sling TV