Case Study: Radio.com triples monthly active users with TribalScale

Radio.com triples monthly active users in one year with TribalScale

Radio.com faced challenges with a fragmented user experience across its separate station apps, an outdated codebase creating technical debt, brand inconsistency, and scaling limitations that prevented expansion to new platforms. They partnered with the vendor TribalScale to rebuild their mobile experience from the ground up.

TribalScale delivered an end-to-end transformation, creating a single unified app powered by a modern, maintainable codebase. This solution enabled a 3x increase in monthly average users without any paid promotion and allowed for a successful launch across four new platforms, including Fire TV and Roku.

Radio.com