Case Study: Netcoins achieves a successful U.S. market launch with TribalScale

Netcoins launches in 14 U.S. states with TribalScale

Netcoins, a cryptocurrency exchange with a strong Canadian presence, faced the challenge of expanding into the complex and highly regulated U.S. market. Their existing platform required a complete UX overhaul and robust financial integrations to meet U.S. compliance standards for deposits, withdrawals, and fraud protection. They partnered with the vendor TribalScale for its expertise in crypto and banking UX to achieve this transformation.

TribalScale implemented a solution that included a full rebrand, the development of five bespoke user flows, and crucial integrations with Plaid and Sardine for compliance. This created a scalable, consumer-grade platform that enabled a successful launch in five states, quickly scaling to 14. The project established a strong U.S. market foundation for Netcoins, with TribalScale remaining engaged to support ongoing feature development and iteration.

Netcoins