Case Study: NBC News achieves a unified OTT streaming experience with TribalScale

NBC News launches 9 OTT apps in 5 months with TribalScale

NBC News partnered with TribalScale to address the challenge of a fragmented over-the-top (OTT) ecosystem. They needed a unified user experience across their NBCNews, NBC Today, and MSNBC brands that worked on multiple platforms, supported different subscriber types, and remained scalable for older hardware.

TribalScale developed and launched nine distinct OTT applications across Apple TV, Amazon Fire TV, and Roku. The solution delivered a feature-rich, consistent experience and included knowledge transfer to upskill NBC's teams in Agile development. As a result, NBC News achieved a unified and scalable platform that expanded its reach and empowered its internal team to maintain and evolve the app ecosystem independently.

NBC News