Case Study: iHeartRadio achieves a first-of-its-kind family app launch on Fire TV with TribalScale

iHeartRadio launches first-of-its-kind family app on Fire TV with TribalScale, earning 4-star Amazon Store ratings

iHeartRadio partnered with TribalScale to overcome the challenge of launching the first family-oriented streaming app in the OTT marketplace. Their goal was to create a trusted and engaging experience for younger listeners that would stand out and ensure longevity across Fire TV devices.

TribalScale developed a Fire TV-native app using Kotlin, featuring engaging animations and interactive elements shaped by user insights from kids and parents. This solution led to the app earning a 4-star rating on the Amazon Store and prominent promotion on the Fire TV home carousel. The project's success established a new standard for media streaming and resulted in TribalScale securing seven subsequent OTT projects with iHeartRadio.

iHeartRadio