Case Study: du achieves clearer smart home engagement with TribalScale

du reduces contact centre inquiries with TribalScale's smart home website redesign

The customer, du, faced a challenge with its underperforming Smart Home website, which was static and failed to communicate the value of its offerings. This led to a high dependency on its contact center as customers struggled to understand purchasing and installation workflows. TribalScale was engaged to redesign the site to improve information clarity, deliver an aesthetic refresh, and highlight du's consultative services.

TribalScale implemented a solution through discovery sessions, design thinking, and agile delivery, resulting in a modern, responsive website built on WordPress. The redesign introduced clear conversion paths, a modular design system, and a portfolio-style layout. This significantly reduced dependency on contact centre inquiries and increased customer engagement and trust. TribalScale also equipped du's internal team with design standards and reusable assets for future scalability.

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