Case Study: CBC launches Canada’s first voice-enabled news experience with TribalScale

CBC launches first Canadian Alexa news skill in one week with TribalScale

The customer, CBC, wanted to innovate by creating a hands-free, voice-driven news experience on the emerging Amazon Echo platform in Canada. They faced challenges in designing for a conversational interface and upskilling their internal teams to move quickly. To address this, they partnered with vendor TribalScale for its expertise in Alexa Skill development.

TribalScale provided Alexa enablement workshops and paired development to transfer technical knowledge. This solution allowed the joint team to build and launch a fully functional CBC News Alexa Skill within just one week, making CBC the first Canadian broadcaster on the platform. TribalScale empowered CBC's internal teams with the hands-on expertise and confidence to iterate independently on the new voice platform.

CBC