Case Study: Borrowell achieves stronger growth, SEO, and accessibility with TribalScale

Borrowell achieves 100% SEO and AA accessibility with TribalScale

Borrowell, a Canadian fintech company, faced challenges with its consumer website, which suffered from poor SEO, a heavy reliance on paid ads, and an inconsistent user experience that hindered growth. The outdated site also failed to meet accessibility standards and gated important content. TribalScale was engaged to redesign the platform.

TribalScale implemented a solution using technologies like Gatsby JS and Contentful, creating a modular and scalable site architecture. They empowered Borrowell's team through hands-on workshops for future self-management. The results were significant, achieving 100% SEO and AA accessibility compliance, along with 96% performance scores, transforming the website into a powerful driver for organic and paid user conversion.

Borrowell