Case Study: Bloomberg Reimagines the Smart TV Experience with TribalScale

Bloomberg creates a continuous smart TV experience with TribalScale

Bloomberg needed to reimagine its fragmented tvOS app, which offered a cumbersome experience that separated live and on-demand content and lacked personalization. To extend its product reach and create a richer, data-driven experience, the company partnered with vendor TribalScale for a redesign using an Agile development process.

TribalScale embedded its developers with Bloomberg's teams to deliver a seamless, immersive smart TV application. The solution featured an autoplay video experience, intelligent content discovery, and integrated analytics with Google Analytics and Conviva. The redesigned app provided a continuous, personalized viewing experience that blended live and on-demand content, empowering Bloomberg to refine its editorial programming and ad strategy.

Bloomberg