Case Study: BetMGM achieves higher conversion and retention with TribalScale

BetMGM boosts conversion and retention with TribalScale

BetMGM, a major player in digital sports betting, faced significant challenges with its mobile app, including negative user sentiment, a fragmented interface, high churn rates, and weak information architecture. This was causing the app to fall behind in a highly competitive market. To address these issues, BetMGM engaged the vendor TribalScale for a comprehensive app redesign.

TribalScale implemented a solution centered on rapid prototyping and iterative usability testing. Their methods included competitive UX benchmarking, card sorting, and high-fidelity wireframing to create a more intuitive and streamlined user experience. The results were a noticeable boost in conversion and retention rates, a restructured information hierarchy for effortless discovery, and a marked improvement in user sentiment. This redesign successfully repositioned the BetMGM app as a dominant and scalable platform.

BetMGM