Case Study: AIR MILES modernizes its loyalty platform with TribalScale

Air Miles launches a WCAG 2.0 AA website with TribalScale and a smooth Black Friday switchover

AIR MILES, a leading loyalty rewards program in Canada, faced the challenge of modernizing its decade-old online shopping platform, which suffered from an outdated user experience and poor usability. They partnered with the vendor TribalScale to overhaul the website, aiming to improve UX, streamline content management, and empower their marketing team ahead of their busiest sales period.

TribalScale implemented a design-led solution, conducting user research and rebuilding the platform from scratch using React and a flexible CMS. The new site was successfully launched for Black Friday with minimal disruption to web traffic. The results included a significant drop in bugs and the achievement of WCAG 2.0 AA compliance for accessibility. TribalScale's work empowered AIR MILES with a self-sufficient, high-performing platform.

Air Miles