Case Study: Ulterra drives $15M in 90 days with Triad B2B Agency

Ulterra drives $15M in 90 days with Triad B2B Agency

The customer, Ulterra, a manufacturer of PDC drill bits, faced the challenge of promoting adoption of its new SplitBlade product among senior, risk-averse decision-makers at oil and gas operators. They partnered with vendor Triad B2B Agency to develop a strategic launch plan and elevate their B2B marketing efforts to reach this corporate audience.

Triad B2B Agency executed a fully integrated six-week marketing campaign that included press releases, print and digital ads, and a targeted direct mail campaign featuring a model drill bit sent to key buyers. This approach successfully established the new product and strengthened Ulterra's market presence. The campaign delivered significant results, with one large operator shifting 87% of its new bit purchases to Ulterra and the SplitBlade launch generating $15 million in sales within the first 90 days.

Ulterra