Triad B2B Agency
18 Case Studies
A Triad B2B Agency Case Study
BrandFX, a manufacturer of fiberglass service bodies, approached Triad B2B Agency with the challenge of building a stronger market identity following an acquisition. With dated marketing materials, the company needed a complete brand refresh and a new website to clearly communicate the superior life cycle value of its products over conventional options.
Triad B2B Agency developed a comprehensive new brand identity, including a dynamic yellow-and-black color scheme, a modern website, and redesigned tradeshow materials. This was supported by an aggressive advertising and PR program. The rebrand delivered strong results, with BrandFX increasing its market share by more than 25% within two years.