Case Study: Alcoa Fastening Systems and Rings reaches new markets with Triad B2B Agency

Alcoa Fastening Systems and Rings reaches new markets with Triad B2B Agency over 23 years

Alcoa Fastening Systems partnered with Triad B2B Agency to expand into new markets, including the hard-to-reach automotive industry. The challenge was to capture the attention of automotive design engineers and communicate the performance advantages of Alcoa's lockbolt fastening technology for high-vibration applications.

Triad B2B Agency developed a comprehensive, multi-channel marketing plan that included a targeted direct mail campaign. This campaign featured a sample kit with installed lockbolts and educational content tailored for automotive engineers. The solution was highly successful, resulting in Alcoa lockbolts being specified for the new Ford F-150 platform. Triad's work supported the company's growth for the next 23 years.

Alcoa Fastening Systems and Rings