Case Study: Summit County Children Services increases foster parent inquiries with TRIAD’s "Be Present, Not Perfect." campaign

Summit County Children Services increases inquiries by 60% with TRIAD

Summit County Children Services (SCCS) faced a critical shortage of foster homes, with more than half of the 750 children in its custody being placed outside of their home county, removing them from vital support systems. To address this, SCCS partnered with TRIAD Advertising & Marketing on a foster parent recruitment campaign.

TRIAD developed the "Be Present, Not Perfect." campaign to challenge the misconception that foster parents need perfect lives. The solution used authentic photography, children's artwork, and targeted digital ads for specific audiences. This approach resulted in a 60% increase in monthly inquiries and a 25% increase in qualified leads, significantly helping SCCS address its foster family crisis.

Summit County Children Services (sccs)