TRIAD
89 Case Studies
Case Study: Akron Community Foundation boosts awareness and donor engagement with TRIAD's Live Forever campaign
A TRIAD Case Study
Akron Community Foundation grows awareness with TRIAD and $230 million in grants
The Akron Community Foundation, a nonprofit organization, faced the challenge of strengthening its brand awareness in certain areas of the region despite its long history. Their goal was to reach more donors and nonprofits to grow their grant distribution. To address this, they partnered with TRIAD Advertising & Marketing.
TRIAD developed and implemented the "Live Forever" campaign, which used targeted personas and a strategic media mix including outdoor, print, and digital advertising like geofencing. The solution featured tailored web experiences and QR codes for tracking. The campaign's impact was measured through conversion tracking and QR code scans to optimize performance and report on its effectiveness.
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