Case Study: By Faux grows organically and improves liquidity with Treyd

By Faux improving liquidity and growing organically

The customer, By Faux, a Swedish seller of artificial plants, faced a significant challenge with liquidity as their business scaled. Founder Linda Forsberg found that successful growth caused working capital to become tied up in inventory that was being produced and shipped. The vendor, Treyd, provided a solution to finance these inventory purchases.

Treyd's service allowed By Faux to delay payments for inventory for up to 120 days, which solved their liquidity problem. This financing boost from Treyd freed up capital, enabling organic growth without dilution of ownership. As a result, the company successfully expanded into the German market and was able to place its largest-ever order.

By Faux

Linda Forsberg

Founder & CEO