Case Study: Hain Celestial eliminates debate and speeds fact-based decisions with TrewUp

Hain Celestial cuts internal debate from hours to minutes with TrewUp

Hain Celestial, a company managing a portfolio of natural brands, faced significant challenges with trade spend complexity. This resulted in hours of internal debate among teams trying to answer basic questions about deductions and retail programs, leading to a lack of clarity and resolution. The company turned to the vendor TrewUp for a solution to this problem.

By implementing TrewUp, Hain Celestial centralized its trade spend data, creating a single source of truth. This allowed the team to instantly verify deductions and program details, shifting debates to fact-based decisions. The results included eliminating hours of weekly debate, recovering and protecting revenue by catching errors, and streamlining deduction management. TrewUp provided the foundation for the company to manage its growing portfolio with clarity and efficiency.

Hain Celestial