Case Study: Wineman Technology achieves double-digit web growth with TREW Marketing

Wineman Technology rebrands with TREW Marketing and drives double-digit web growth

TREW Marketing assisted Wineman Technology, Inc. (WTI) in preparing for a successful acquisition. Following the acquisition, the new parent company, CertTech, engaged TREW to manage the brand integration of multiple companies. The key challenge was determining a new, scalable company name and brand identity that could unify the merged entities and support future growth.

The solution from TREW Marketing involved a comprehensive renaming and rebranding strategy, including developing a new mission, vision, and brand identity. TREW created the new name Genuen, designed the full brand identity, and rearchitected and redesigned a 200+ page website on the HubSpot CMS. This strategic rebranding campaign resulted in a double-digit increase in web sessions and new contacts, maintained domain authority, and increased LinkedIn followers for the newly launched company.

Wineman Technology