Case Study: Stelo Improves Brand Awareness and SEO with TREW Marketing

Stelo launches a 50+ page rebrand and boosts web sessions with TREW Marketing

The customer, Stelo (formerly StarQuest), a data integration software company, struggled with low brand awareness and poor SEO performance, as a dance company with the same name dominated their search results. Despite a strong reputation for their data replication product, this visibility issue meant potential customers were unaware of their solutions. They engaged vendor TREW Marketing for assistance with marketing planning and brand messaging to address this challenge.

TREW Marketing implemented a comprehensive rebranding solution, which included selecting a new company name (Stelo), creating a new brand identity, and developing a cohesive web strategy. This involved building a new website with optimized content to improve search engine presence. As a result, Stelo achieved a significant increase in web sessions and new contacts, successfully modernizing its brand for the big data market while maintaining its domain authority.

Stelo