Case Study: Quantifi Photonics achieves increased brand awareness and new contacts with TREW Marketing's product launch campaign

Quantifi Photonics generates 43K LinkedIn impressions with TREW Marketing

Quantifi Photonics, a developer of photonics test equipment, needed a comprehensive product launch plan for its disruptive PXI-based PAM4 BERT transceiver test instrument. They partnered with vendor TREW Marketing to build a strategy that would introduce the groundbreaking technology and educate the market on evolving test requirements.

TREW Marketing developed a 12-month inbound marketing campaign featuring a strategy, content like a white paper and webinar, and multi-channel promotion. The solution generated significant awareness and leads, including 321 online news postings, editorial coverage in industry publications, 62 white paper downloads, and 43,000 LinkedIn impressions, which brought in new contacts for Quantifi Photonics.

Quantifi Photonics