Case Study: Path Robotics achieves greater market visibility with TREW Marketing

Path Robotics earns 7 media pickups and 5 interviews with TREW Marketing

Path Robotics, a developer of AI-powered robotic welding systems, faced the challenge of amplifying a major partnership and customer implementation announcement at the Automate trade show. With limited resources and a small media list, they risked having their news overlooked. They engaged TREW Marketing to implement a strategic PR campaign to increase their visibility and gain crucial third-party validation.

TREW Marketing transformed the approach by splitting the announcement into two targeted press releases and expanding media outreach from 5 to 32 relevant outlets. Their multi-touch campaign included newswire distribution, tailored editor pitches, contributed content, and trade show coordination. The results for Path Robotics included exceeding all media goals with 7 pickups, 5 interviews, and over 200+ click-throughs per release, filling a Google News page with credible third-party coverage and significantly boosting their brand presence at the event.

Path Robotics