Case Study: Panduit achieves cohesive brand messaging and product launch success with TREW Marketing

Panduit earns coverage in 5 publications with TREW Marketing

Panduit, a $1B+ company providing infrastructure solutions for industrial and IT markets, faced the challenge of communicating a cohesive brand story across its five distinct business units. To overhaul its messaging and support a new product launch, Panduit engaged the marketing agency TREW Marketing for its expertise in the industrial automation and IT sectors.

TREW developed and deployed a refreshed corporate brand message, "Infrastructure for a Connected World," which was then applied to each business unit. The solution included creating audience personas, a comprehensive content marketing plan, and new collateral for a key product launch. As a result, Panduit achieved a united corporate message, cohesive business unit messaging, and coverage in five target publications. TREW's work saved the Panduit team significant time and prepared them to effectively direct customers to a well-developed pipeline of product information.

Panduit