Case Study: Hallam-ICS strengthens its brand positioning with TREW Marketing

Hallam-ICS boosts homepage views 6% with TREW Marketing

Hallam-ICS, a systems integrator and engineering firm, wanted to better articulate its unique company culture as a key differentiator from competitors who focused solely on technical expertise. The customer sought to position its strong relationships and high-value service to attract the right clients. To address this challenge, Hallam-ICS partnered with marketing vendor TREW for a brand positioning and messaging project.

TREW conducted extensive interviews to develop the "Inspired Engineering" brand message, which was then incorporated into Hallam-ICS's website and service-area marketing. The vendor also created an internal webinar to train employees on the new messaging. The results for Hallam-ICS included a 6% increase in homepage views and a 73% increase in traffic to the redesigned About Us page, alongside a clear and defined brand position. TREW's work provided the customer with a lasting brand direction that captured its unique philosophy.

Hallam-ICS