Case Study: Gray Solutions Achieves a Stronger Rebrand with TREW Marketing’s Content Development and Marketing Automation

Gray Solutions launches a new brand in under a year with TREW Marketing

Gray Solutions, a leading system integrator specializing in robotics and automation, faced the challenge of completely rebuilding its marketing efforts from the ground up in under a year. This ambitious rebrand included a new website, updated collateral, and the need to implement new marketing automation technology and content campaigns. They partnered with TREW Marketing to achieve this complex launch on a tight timeline.

TREW Marketing provided a comprehensive solution by developing core content for the new website and sales materials in close collaboration with Gray's subject matter experts. TREW also implemented HubSpot marketing automation, integrating it with the existing CRM to ensure data consistency and eliminate manual entry. This foundation allowed for targeted email nurturing and streamlined lead management. The successful partnership continued as TREW supported the subsequent rebrand to Gray AES, developing new content and transitioning the marketing automation to reflect the unified brand, ultimately strengthening Gray's market position.

Gray Solutions