Case Study: Ansys Optimizes Content Strategy and Development with TREW Marketing

ANSYS aligns 20 marketers in a 3-month workshop with TREW Marketing

Ansys, a leading provider of engineering simulation software, faced challenges in optimizing its content strategy across multiple business units. Following several acquisitions, their marketing teams lacked a unified process, leading to potential content gaps and inefficiencies in reaching their technical audience. To address this, Ansys partnered with TREW Marketing for advisory services on organization-wide content strategy.

TREW Marketing implemented a multi-phase solution, beginning with an internal workshop for Ansys based on the book "Content Marketing, Engineered." TREW then developed a corporate content marketing framework and facilitated strategic planning sessions with individual business units, resulting in detailed six-month content plans. This partnership helped Ansys align its marketing teams on foundational principles and common vernacular, significantly increasing the efficiency and ROI of their content development processes.

ANSYS