Case Study: Oakland Livingston Human Service Agency achieves clearer communications and a stronger brand with Trent Creative

A Trent Creative Case Study

Oakland Livingston Human Service Agency streamlines 84 programs with Trent Creative

Oakland Livingston Human Service Agency (OLHSA), a community action agency, was facing budget cuts and needed to update its image to raise awareness and solicit private donations. With over 84 programs and 300 employees, its communications were inconsistent and its complex array of services overwhelmed clients. OLHSA engaged Trent Creative for a brand development solution to address this challenge.

Trent Creative developed a new, shortened name (OLHSA), logo, and style guide to ensure consistent communications across all departments. They also redesigned the website to be user-friendly and align with a new client intake process. The result was a greatly improved and intuitive digital presence, with a user specifically praising the website for making it easy to find information and contact the right people.


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