Case Study: Verso saves £50,000 and boosts response rates with Trengo WhatsApp automation

Verso saves £50,000 and lifts response rates to 80% with Trengo

Verso, a UK-based festival travel specialist, faced significant challenges in scaling its customer communication during seasonal sales peaks. Their manual SMS outreach was expensive and difficult to scale, resulting in low response rates and high operational workload. Their existing static automation flows also struggled to handle the complexity of customer inquiries. To address this, they turned to vendor Trengo for a modern communication solution.

Trengo implemented proactive WhatsApp campaigns powered by its AI automation to replace the manual SMS process. This solution allowed for personalized, scalable outreach and used AI to classify and handle incoming free-text responses. The results were substantial: Verso saved approximately £50,000 annually, reduced messaging costs by 50%, and saw response rates jump from 15-20% to 70-80%. The time spent on payment chasing was also cut from 2.5 weeks to just one week.

Verso