Case Study: Spabreaks.com turns WhatsApp into a scalable sales channel with Trengo

Spabreaks.com turns 2,000 WhatsApp chats into structured sales with Trengo

Spabreaks.com, a leading UK-based spa travel agency, faced challenges managing approximately 2,000 monthly WhatsApp conversations manually. Their sales team struggled with slow response times, incomplete lead information, and an inability to handle inquiries outside of business hours, which negatively impacted conversions. They turned to vendor Trengo to implement a centralized WhatsApp solution to automate and scale this sales channel.

Trengo implemented its AI Agent and Journeys to provide instant, automated responses on WhatsApp 24/7. The solution pre-qualified leads, collected essential booking information upfront, and redirected post-sales queries, handing structured, ready-to-quote conversations to the sales team. As a result, Trengo's automation now handles roughly half of all WhatsApp conversations. This led to a 9% conversion rate from AI-assisted interactions and allowed the sales team to focus on high-intent leads, significantly improving efficiency and customer experience.

Spabreaks.com