Case Study: Muntstad achieves fast, efficient customer service with Trengo

How Muntstad offers fast and efficient service with Trengo

Muntstad, a well-known automotive company in the Netherlands with 11 locations, handles a high volume of customer communication across channels like email, WhatsApp Business, Facebook Messenger, live chat, and in-person visits. The team needed a better way to streamline conversations and collaborate across sales and after-sales teams, so they turned to Trengo’s customer service software.

With Trengo, Muntstad centralized multichannel communication in one tool, connected WhatsApp Business, activated live chat only on product pages, and automated routing with rules so messages reached the right team automatically. As a result, Muntstad handles about 1,000 chats per month, roughly 90% via WhatsApp Business, and keeps response times under a minute in 90% of incoming conversations, while also using the platform to support sales conversions and reporting integrations.

Muntstad

Cas Verhoef

Project Manager