Case Study: Betersport scales customer service efficiency with Trengo

How Betersport successfully scaled their customer service

Betersport, a Netherlands-based e-commerce retailer, saw customer inquiries surge sharply during the COVID-19 boom in home fitness and outdoor products. As messages flooded in across email, live chat, Facebook, and WhatsApp, the support team lost overview and struggled to manage multiple channels efficiently. They turned to Trengo to centralize customer communication and improve response handling.

With Trengo’s customer service platform, Betersport connected all channels into one shared inbox, set up a Flowbot to answer common questions like order status and cancellations, and added quick replies for repetitive inquiries. The result was faster, more efficient support, fewer duplicate responses, and easier onboarding for new team members, which previously took two to three weeks but now takes about a day. The Flowbot alone handled 158 questions in a single day.

Betersport

Bryan Reinders

Head of Sales and Customer Service