Case Study: Alfrink Cosmetics achieves 70% higher response rates with Trengo

How Alfrink Cosmetics streamlined their lead generation process

Alfrink Cosmetics wanted a faster, more effective way to generate and follow up on leads across Europe while keeping communication personal. Working mainly with Excel and WhatsApp made the process slow and inefficient, especially as they needed to reach customers across multiple channels and languages. Trengo helped them move beyond manual lead management with its multichannel inbox and automation capabilities.

Using Trengo integrated with Meta Business Suite and their CRM, Alfrink Cosmetics created an automated, personalised lead-follow-up flow across channels like WhatsApp. The solution eliminated manual admin work, kept lead profiles updated, and delivered messages in the customer’s preferred language. As a result, Alfrink Cosmetics saw a 70% higher response rate and handling times that were 5x faster, while Trengo helped improve team productivity and morale.

Alfrink Cosmetics