Case Study: BAS World boosts lead generation with Trengo

BAS World's collects leads 24/7, without extra effort

BAS World, Europe’s biggest truck and trailer dealer, needed a better way to capture and respond to international leads across multiple languages, especially outside business hours. The team used Trengo to help manage incoming conversations from website visitors who wanted to buy or sell vehicles, while avoiding missed opportunities and delays in response.

With Trengo’s omnichannel inbox, live chat, flowbots, and automation, BAS World built multilingual lead journeys in 13 languages and connected them directly to their ERP system. This created a 24/7 lead-generation flow that improved efficiency by 10%, increased lead generation by 70%, and helped drive a significant rise in orders, while reducing repetitive manual work for the sales team.

BAS World

Fleur van Heertum

BAS World