Case Study: BAS Trucks boosts multilingual lead capture with Trengo

BAS Trucks' flowbot collects leads in no less than thirteen languages

BAS Trucks, Europe’s largest truck and trailer dealer, needed a faster way to handle a growing volume of international sales inquiries in many languages and outside business hours. To improve customer service and avoid missing leads, the company turned to Trengo, using its inbox and live chat capabilities to manage incoming messages from website visitors and WhatsApp.

With Trengo’s multilingual flowbots, BAS Trucks now helps visitors in 13 languages, guides them through key questions, and collects lead details automatically, even after hours. Finished conversations are sent to their ERP system while live chats go to the Trengo inbox, helping the sales team respond faster and more efficiently. The impact has been strong: BAS Trucks says it received 57 orders via Trengo’s flowbot in the past month alone.

Bas Trucks

Fleur van Heertum

Sales Employee