Case Study: Mizzou boosts enrollment and applications with TrendyMinds

Mizzou boosts enrollments 36% with TrendyMinds

The customer, Mizzou, faced a challenge of declining enrollment and a stalled digital performance on a flat budget. Their media spend was spread too thin without tailored messaging. TrendyMinds was engaged to help sharpen their strategy and find more qualified applicants.

TrendyMinds implemented a data-powered solution, building a proprietary recruitment model using Slate CRM and other data to score right-fit prospects and pinpoint key markets. They reallocated media spend to high-potential locations and refined creative, which led to significant results for Mizzou: a 47% rise in ad engagements, a 69% increase in applications, and a 36% growth in total enrollments, all while decreasing total ad spend by 8%.

Mizzou