Case Study: Hylant increases non-branded search traffic with TrendyMinds

Hylant boosts non-branded search traffic by 75% with TrendyMinds

The customer, Hylant, faced the challenge of creating a unified website experience to guide its diverse insurance buyers without overwhelming them. Their existing platform was fragmented across microsites, and they needed a scalable solution from vendor TrendyMinds that would function like a digital sales representative to support their sales teams and generate new leads.

TrendyMinds implemented a solution featuring a modern, guided navigation and enhanced site search with auto-fill and machine learning. They also added an employee directory based on user feedback. As a result, the site launched by TrendyMinds saw a 75% increase in traffic from non-branded searches, significantly achieving Hylant's goals for attracting new leads and building brand authority.

Hylant