Case Study: a global healthcare diagnostics client boosts diagnostic engagement with TrendyMinds social video campaign

Global Healthcare Diagnostics Client earns 10.2 million impressions with TrendyMinds

The global healthcare diagnostics client, a leader in the diagnostics industry, faced the challenge of reaching patients and providers with critical testing information in a crowded market. To convey the human impact of their work and maintain their leadership position, they partnered with TrendyMinds.

TrendyMinds created a series of patient testimonial videos for a paid social campaign to share vital information and emphasize the importance of preventative tests. This campaign garnered over 10.2 million impressions and 168,000 clicks, surpassing its overall click-through rate goal by 23%. The campaign pages also achieved an average time on page of over 10 minutes, which was 250% higher than the website average.