Case Study: a large academic healthcare system improves patient engagement with TrendyMinds

a large academic healthcare system boosts online appointment scheduling 17% with TrendyMinds

TrendyMinds partnered with a large academic healthcare system that needed to modernize its outdated website to meet rising consumer expectations. The challenge was to create a seamless, intuitive digital experience for patients that included self-service tools and real-time information, all while navigating the organization's complex privacy and legal requirements.

The solution from TrendyMinds was a complete ground-up rebuild of the site, featuring online appointment scheduling, bill pay, a chatbot, and personalized patient journeys. This resulted in a 25% increase in average monthly users, a 17% lift in online scheduling, and over 10,000 self-scheduled appointments each month, significantly improving patient engagement and earning a Hermes Creative Award.