Case Study: XXL Nutrition achieves 1000% ROI with Trendskout hyperpersonalisation

XXL Nutrition boosts ROI 1000% with Trendskout

XXL Nutrition, a leading sports nutrition retailer, faced the challenge of moving beyond generic customer segmentation to achieve true personalisation for its diverse customer base. Their traditional marketing approach, which used broad categories like gender and training goals, was no longer sufficient. To address this, they partnered with the vendor Trendskout to implement a hyperpersonalisation solution.

Trendskout developed an innovative campaign using its advanced algorithms to provide smart product recommendations. For over 80,000 customers, they created highly personalised direct mailings that featured two previously purchased items and two recommended products. This solution generated spectacular results for XXL Nutrition: the campaign drove 6,000 orders and achieved a 1000% ROI, turning a €30,000 investment into €400,000 in sales.

XXL Nutrition