Case Study: XXL Nutrition achieves faster, more targeted marketing with Trendskout's AI platform

XXL Nutrition boosts growth with Trendskout and handles 9,700 Black Friday orders in a day

XXL Nutrition, a leading European sports supplement brand, faced a challenge in managing its rapid growth and the huge data flow from up to 3,000 daily orders. With 3,500 unique SKUs, it was impossible to proactively follow up on customer purchase cycles, which varied significantly. The company sought an AI solution from vendor Trendskout to gain insights and enable highly targeted marketing.

Trendskout's AI platform provided a next best action solution for XXL Nutrition. It analyzed customer behavior to predict the optimal time for repeat purchases and to make product suggestions. This allowed the sales and marketing team to send targeted communications via email, message, or WhatsApp. As a result, the company gained significant marketing power and broke its sales record, handling a spike of 9,700 orders on Black Friday, a major leap from its previous record of 8,000 orders.

XXL Nutrition