Case Study: Crionovo achieves targeted sales prospecting with Trendskout

Crionovo prioritizes 10,000 prospects with Trendskout

Crionovo, a supplier of high-quality refrigeration equipment, faced the challenge of identifying its specific target audience of certified refrigeration technicians from a government list of thousands of names. With a limited sales team, manually filtering the list to find ideal prospects was impossible. The company partnered with vendor Trendskout to implement an AI-driven solution for smarter prospecting.

Trendskout developed a system that used AI and web scraping to analyze company websites, scoring and prioritizing prospects based on their relevance to Crionovo's niche. The result was a structured, regionalized list that allowed the sales team to focus their efforts efficiently, saving a significant amount of time. While concrete figures are pending, the vendor's solution provided immediate operational benefits and inspired plans for future AI expansion within the company.

Crionovo